Fitness equipment statistics span facility participation, connected-device subscriptions, company economics, injury estimates and physical-activity guidelines. The measures below distinguish U.S. populations and survey periods from Peloton company results and national emergency-department estimates.
Key Fitness Equipment Statistics
The most broadly useful figures include:
- In 2024, 77 million people were members of U.S. gyms, studios and other fitness facilities, according to the Health & Fitness Association’s consumer report.
- In 2024, nearly 96 million total customers used U.S. fitness facilities, including customers beyond facility members.
- The HFA 2025 consumer report covered the U.S. population age 6 and older for 2024 participation measures.
- At June 30, 2025, Peloton had 2.80 million ending paid connected-fitness subscriptions worldwide.
- Peloton’s ending paid connected-fitness subscriptions fell 5.9% year over year at June 30, 2025.
- Peloton’s average net monthly paid connected-fitness subscription churn was 1.6% per month in fiscal 2025.
- Peloton connected-fitness-products revenue was $817.1 million in the fiscal year ended June 30, 2025.
- Peloton subscription revenue was $1,673.7 million in fiscal 2025.
- Peloton total revenue was $2,490.8 million in fiscal 2025.
- Peloton connected-fitness-products gross margin was 13.6% in fiscal 2025.
- Peloton subscription gross margin was 69.1% in fiscal 2025.
- Peloton generated $333.0 million of operating cash flow in fiscal 2025.
- Peloton connected-fitness-products revenue represented 32.8% of Peloton’s total revenue in fiscal 2025.
- In 2021, U.S. exercise-and-equipment injuries were estimated at 238,404 emergency-department-treated injuries for all ages.
- In 2021, the U.S. exercise-and-equipment injury rate was 72.2 per 100,000 people for all ages.
- In 2021, the estimated exercise-and-equipment injury rate was 244.5 per 100,000 people ages 75–84.
- In 2022, 14.4% of U.S. adults age 65 and older met both aerobic and muscle-strengthening guidelines.
Contents
- Key Fitness Equipment Statistics
- Fitness Equipment Participation and Facility-Use Statistics
- Connected Fitness Equipment Revenue and Subscription Trends
- Fitness Equipment Costs, Margins and Operating Measures
- Home and Connected Fitness Adoption Indicators
- Fitness Equipment Safety and Injury Statistics
- Strength-Training Participation and Older-Adult Fitness Data
Fitness Equipment Participation and Facility-Use Statistics
The Health & Fitness Association’s 2025 consumer report describes 2024 participation for the United States population age 6 and older. Its figures measure rolling 12-month participation, not a point-in-time attendance count, equipment ownership rate or unique-person total across facilities.
- U.S. gyms, studios and other fitness facilities had 77 million members in 2024.
- The same facilities served nearly 96 million total customers in 2024.
The membership and customer figures are not interchangeable: HFA notes that membership is not a count of unique people across facilities, while the broader customer measure includes people beyond members. The report therefore helps describe the reach of organized fitness settings, but it cannot answer how many homes own treadmills, bikes, benches, weights or other equipment.
It also does not convert participation into a visit frequency or an equipment-use rate. Source: How 77 Million Fitness Members Work Out: New HFA Data Reveals Shifting Equipment, Training, and Membership Trends.
Connected Fitness Equipment Revenue and Subscription Trends
Peloton provides company-level evidence about connected fitness, rather than a measurement of the total equipment industry. Its product line and subscription model combine a physical equipment business with a recurring digital-service business, so the two revenue streams should be read separately.
The following fiscal-year figures cover years ended June 30.
| Peloton measure | FY2023 | FY2024 | FY2025 |
|---|---|---|---|
| Connected-fitness-products revenue | $1,130.2 million | $991.7 million | $817.1 million |
| Subscription revenue | $1,670.1 million | $1,708.7 million | $1,673.7 million |
| Total revenue | $2,800.2 million | $2,700.5 million | $2,490.8 million |
Peloton connected-fitness-products revenue decreased $174.6 million from FY2024 to FY2025, while the company reported that FY2025 revenue was down 7.8% year over year. The product figures are company revenue, not consumer spending across all brands.
Source: Peloton Interactive, Inc. 2025 Form 10-K; Peloton Interactive, Inc. 2025 Proxy Statement.
Fitness Equipment Costs, Margins and Operating Measures
Peloton’s reported segment economics show why hardware and recurring services should be separated when interpreting connected-fitness statistics.
| Measure | FY2024 | FY2025 |
|---|---|---|
| Connected-fitness-products cost of revenue | $943.0 million | $705.9 million |
| Connected-fitness-products gross profit | $48.8 million | $111.2 million |
| Connected-fitness-products gross margin | 4.9% | 13.6% |
| Subscription gross margin | 67.8% | 69.1% |
Peloton reported that connected-fitness-products cost of revenue declined 25.1% in FY2025 versus FY2024. Its sales and marketing expense was $421.6 million in FY2025 versus $658.9 million in FY2024, a 36.0% decline; research-and-development expense was $234.2 million versus $304.8 million, a 23.2% decline.
Other FY2025 company-wide operating measures included $527.3 million in general-and-administrative expense, down 19.0% from FY2024, plus $33.8 million of restructuring expense and $64.1 million of impairment expense. These are accounting measures, and impairment is not equipment depreciation alone.
Source: Peloton Interactive, Inc. 2025 Form 10-K.
Home and Connected Fitness Adoption Indicators
Connected-fitness subscriptions provide an adoption indicator for one company’s paid service base, but they do not equal households, people or equipment units. At June 30, 2025, Peloton reported 2.80 million ending paid connected-fitness subscriptions globally.
- Peloton’s ending paid connected-fitness subscriptions fell 5.9% year over year at June 30, 2025.
- Average net monthly paid connected-fitness subscription churn was 1.6% in FY2025.
- Connected-fitness-products revenue represented 32.8% of Peloton total revenue in FY2025, compared with 36.7% in FY2024.
- Peloton generated $333.0 million of operating cash flow and $323.7 million of free cash flow in FY2025.
- Operating cash flow improved by $399.1 million year over year in FY2025, while free cash flow improved by $409.4 million.
Churn is a company-defined subscription metric, not equipment failure or a cancellation rate for every connected-fitness brand. Likewise, the subscription total is an ending account measure: it should not be interpreted as a count of unique people, households or devices currently in use.
The revenue mix percentages describe company composition, not consumer adoption across the home-equipment market.
Source: Peloton Interactive, Inc. 2025 Proxy Statement; Peloton Interactive, Inc. 2025 Form 10-K.
Fitness Equipment Safety and Injury Statistics
The Consumer Product Safety Commission’s 2021 NEISS highlights use a national estimate from 96 sampled hospitals. “Exercise and equipment” is a broad product category, so these figures cover estimated emergency-department-treated injuries rather than all injuries, injuries per workout or risk per equipment unit.
| Population | Estimated injuries, 2021 | Rate per 100,000 | Ranking among selected categories |
|---|---|---|---|
| All ages | 238,404 | 72.2 | 14th |
| Ages 65–74 | 23,555 | 138.8 | 10th |
| Ages 75–84 | 16,623 | 244.5 | 17th |
| Ages 85 and older | 27,957 | 138.8 | 10th |
For older adults, the reported rates differ substantially by age band. Because the NEISS figures are national estimates rather than a census of every treated case, the rates are best used to frame the scale of the category and the importance of age-specific safety context.
For older adults, the reported rates differ substantially by age band: the estimate for ages 75–84 was 244.5 injuries per 100,000 people, compared with 138.8 for ages 65–74 and 138.8 for ages 85 and older. The category and rates should not be read as a causal measure of a particular machine or exercise.
Source: 2021 NEISS Data Highlights (age).pdf).pdf).pdf).pdf).pdf).pdf).
Strength-Training Participation and Older-Adult Fitness Data
CDC/NCHS data describe self-reported leisure-time physical activity among U.S. adults age 65 and older in 2022. They measure guideline attainment, not gym attendance, equipment ownership or use of resistance machines and free weights.
In 2022, the crude share of U.S. adults age 65 and older meeting both aerobic and muscle-strengthening guidelines was 14.4%. The analysis used age groups 65–74, 75–84 and 85 and older, and examined 11 selected chronic conditions; those age-group and condition counts define the analysis rather than reporting additional participation rates.
The federal thresholds used in the analysis were:
- 150–300 minutes of moderate aerobic activity per week.
- 75–150 minutes of vigorous aerobic activity per week as the alternative aerobic guideline.
- Muscle-strengthening activity involving all major muscle groups on at least 2 days per week.
These definitions help explain what the 14.4% represents: a survey-based share meeting both types of guideline, not a direct measure of fitness-equipment adoption. Source: National Health Statistics Reports, Number 215: Physical activity among adults aged 65 and over: United States, 2022.